Findmypast has just announced it will finally integrate its sister site, Mocavo, into its subscription database site. However, they will also be maintaining Mocavo's pledge to remain free forever. That means if a particular collection was free to access before, it will remain free on the Findmypast site. Making both sites' collections searchable from one site, will make searching more convenient for users. Additionally, Findmypast mentions adding more unique US collections during 2016 as they expand into the US market. It will be interesting to see what they add this year. Read the Findmypast release below for more details.
Leading family history website Findmypast, has today announced that sister site Mocavo will be incorporated into Findmypast to create a single experience for customers interested in discovering more about their family history.
The move forms an important part of the US growth strategy set out by Annelies van den Belt, CEO of Findmypast, and will bring the best aspects and features of both sites into one place.
The two websites are currently working together to transfer Mocavo’s strengths and expansive record collections over to Findmypast.
The transition will begin immediately and is expected to be completed within the next few months.
The move is part of Findmypast’s continued expansion and growth in the US market. By merging the two brands, Findmypast will create a more focussed and efficient business that will offer a more comprehensive experience to US customers while continuing to offer the industry’s best British and Irish collections.
In 2016, Findmypast will also be publishing hundreds of millions of new and exclusive US records to further enhance the experience for US family historians.
As part of Findmypast’s commitment to sustain Mocavo’s ‘free forever’ promise, Mocavo subscribers will continue to enjoy free access to all of the same records that were previously published for free on Mocavo. In addition, they will be invited to take advantage of a subscription to Findmypast equivalent to their existing Mocavo subscription. Mocavo customers can easily import their family trees onto Findmypast and can immediately start to receive hints opening the door to new discoveries that they never knew existed. A subscription to Findmypast will allow them access to the site’s entire collection of records, containing over eight billion names, as well as the thousands of new records released by Findmypast every week.
Annelies van den Belt, CEO of Findmypast, said; “A key part of our 2016 US growth strategy is to centralise our efforts on one core brand, Findmypast. Combining Mocavo’s strengths and Findmypast’s massive collection of British and Irish data will allow us to provide a richer and more comprehensive experience to family historians all over the world."
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