Rootstech, Books and Social Media
_ [Note: Updates to this blog post are in bold, and please read the comments following the blog post for more information. Thank you.]
I’m very pleased to hear that Rootstech has reconsidered their decision of not allowing book vendors to exhibit at Rootstech 2012. While this is their conference and they certainly have every right to design it in the way that they want, I think this is an excellent decision. And here’s why:
However, I have been surprised by the lack of usage of social media for the promotion of Rootstech 2012. As far as I can tell, there have been only 4 main ways that have been used to advertise this conference:
However, blogs and a Facebook page are just two social media platforms out of many that can be used to promote a conference. Now, I know that several of the official bloggers have and use twitter accounts, but that is not a complete social media plan.
I cannot express enough how useful Twitter can be in this kind of promotion, and it has been ignored. The last time I checked the Rootstech Facebook page, there were 1040 Likes. That’s a low number for a conference that had over 3000 attendees last year and with less than 2 months left before the start of the next conference. I only ‘liked’ the page recently simply because I don’t spend much time on Facebook. I don’t prefer it. The majority of my social networking occurs on Twitter, and I’ve recently have been engaging on Google Plus.
I have, at the time of this writing, 3973 followers on Twitter and I follow 4361 Tweeters. Most are genealogy-related, but not all. I also network heavily with mom bloggers, authors, writers, self-published authors, and tech-related tweeters. Some have even expressed an interest in genealogy at times. All are heavily into technology to complete the work that they do. It makes a fantastic demographic to target for a conference such as Rootstech
And I’ve only shared with you my stats. There are others with very high stats on Twitter that could be leveraged to assist Rootstech in their marketing endeavors. All who have varied followers based upon different interests.
Below is what I had expected in terms of social media for a conference such as Rootstech:
Using social media effectively can really boost a conference’s attendance and brand, and it also allows a conference to show its potential conference-goers and the conference-goers that it does have a handle on the topic of the actual conference. By using social media technology, Rootstech can increase its attendance and popularity as well as send out the message that it knows how to combine genealogy and technology successfully. Social media would also allow Rootstech to efficiently monitor its brand and deal with any public relations matters that may come up before they get out of hand.
What do y'all think? Did I miss any important social networks? Did I miss Rootstech on a social network? Let me know in comments below. And if I've missed something, please let me know.
I'm still going to Rootstech 2012. Hello?!? Technology and genealogy? That's what I do. [Of course, I read books about technology and I use technology to make my heritage arts and crafts. And then I tell you all about it on that new fangled technology called social media.]
12/12/2011 03:55:42 am
Caroline, you have made some excellent points! Your comment re target demographics is dead on. RootsTech did goof on figuring that one out.
12/12/2011 04:15:32 am
12/12/2011 10:09:10 am
12/12/2011 11:17:21 am
12/12/2011 04:00:48 pm
Such a great post, Caroline, and I hope that every genealogy conference planner takes your advice to heart. It's particularly surprising that a conference focused on technology needs the full rundown (obviously they do).
12/13/2011 12:02:54 am
5/9/2012 05:59:57 pm
The blog article very surprised to me! Your writing is good. In this I learned a lot! Thank you!i like the way you blogged about this topic .
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